Posts Tagged ‘marketing’
Lessons in Business Success: Yet Another 10 Quick Marketing Tips
I believe you should always be marketing. While not everyone is your potential client, that person may know your potential client – so market away. Clients often ask where they should be marketing. Here are 10 suggestions for where you should be marketing your business: Social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, etc.) Meetup groups Your…
Read MoreHow to Build Your Business – Advertising, Publicity & Marketing
While the goal is to stand out in a crowd, one of the first things you have to understand is the difference between advertising, marketing and publicity. You can pay for advertising. You can pray for publicity. You can build a marketing platform. Advertising is the most simplistic. You pay someone to tout the wonders…
Read MoreLessons in Business Success: Another 10 Quick Marketing Tips
Now it’s time to shoot for progress, not perfection. By now you should have embraced and implemented a good handful of marketing tips. Here are a few more to add to your system. Be authentic Don’t do what everyone else is doing Follow up Get written and video testimonials wherever you are Focus on your…
Read MoreLessons in Business Success: 10 More Quick Marketing Tips
No pressure, but remember the goal is to keep adding to your marketing strategy. So pick a couple that you’re not currently using and implement. Start now. Add a few more down the road. Use bullet points whenever possible White space is a good thing Use sans serif font Create timeless promotional pieces – evergreen…
Read More5 Tips to Help You Close the Sale
I love four letter words. I really do! I frequently get called out for having a potty mouth by my family and friends. I remember at one point my 4-year-old niece pulled me aside (she’s now 17) looked me in the eye and oh so sweetly said, “Auntie Ki, please don’t use bad words… My…
Read MoreLessons in Business Development: Do You Have a Marketing Sales Funnel?
Every good marketing plan includes a sales funnel. The sales funnel is how you convert potential clients into paying clients and paying clients into invested and committed clients – fans of your work and your business. It’s the step-by-step process utilized to create awareness, education, trial, adoption, and finally sharing of your business/product/program/service. You have…
Read MoreLessons in Business Building: Are You Marketing to the Right People?
There are some interesting statistics being shared in the business development community. I don’t know exactly how accurate the numbers are but I do understand the concept behind them and it’s for that reason that I’ve been successful in most of my marketing ventures. Most people spend their marketing dollars on a very tiny sliver…
Read MoreLessons in Business Building: Who Do You Want to Serve?
Who do you want to serve? If your answer is “everyone” … WRONG! You may have heard the saying “There’s Riches in Niches,” and there is some truth to that. But this conversation really isn’t about the money, it’s about aligning with your Ideal Client, the one that you’re going to wake up every morning loving…
Read More