Posts Tagged ‘marketing’

Lessons in Business Success: Yet Another 10 Quick Marketing Tips

I believe you should always be marketing. While not everyone is your potential client, that person may know your potential client – so market away. Clients often ask where they should be marketing. Here are 10 suggestions for where you should be marketing your business: Social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, etc.) Meetup groups Your…

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Lessons in Business Success: 10 More Quick Marketing Tips

No pressure, but remember the goal is to keep adding to your marketing strategy. So pick a couple that you’re not currently using and implement. Start now. Add a few more down the road. Use bullet points whenever possible White space is a good thing Use sans serif font Create timeless promotional pieces – evergreen…

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5 Tips to Help You Close the Sale

I love four letter words. I really do! I frequently get called out for having a potty mouth by my family and friends. I remember at one point my 4-year-old niece pulled me aside (she’s now 17) looked me in the eye and oh so sweetly said, “Auntie Ki, please don’t use bad words… My…

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Lessons in Business Development: Do You Have a Marketing Sales Funnel?

Every good marketing plan includes a sales funnel. The sales funnel is how you convert potential clients into paying clients and paying clients into invested and committed clients – fans of your work and your business. It’s the step-by-step process utilized to create awareness, education, trial, adoption, and finally sharing of your business/product/program/service. You have…

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Lessons in Business Building: Who Do You Want to Serve?

Who do you want to serve? If your answer is “everyone” …  WRONG! You may have heard the saying “There’s Riches in Niches,” and there is some truth to that. But this conversation really isn’t about the money, it’s about aligning with your Ideal Client, the one that you’re going to wake up every morning loving…

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