I’m often asked how to launch a successful business. While each one-on-one coaching client gets targeted, customized, specific direction, there are some commonalities that most start-up businesses can share.
These are my recommendations in a week-by-week format to have your business up and off the ground in about six months (perfect option if you’re looking to transition from a JOB to entrepreneurial status.)
You’ll note I have bolded the items that are ongoing.
- Identify your business – what product/program/service will you be offering?
- Identify your target audience – who exactly are you marketing to?
- Flesh out your ideal client – create an avatar with demographic information.
- Identify the ideal location of your business – online/home-based to start.
- Read, read, read – begin reading books on success and self-help; I suggest beginning with Think and Grow Rich by Napoleon Hill.
- De-clutter your home and office space.
- Identify a business name – research and ensure there’s no copyright/trademark conflict.
- Purchase web domain – get the .com
- Get branded – logo, business cards, etc.
- Get a good website up and running – use elance.com, local colleges, etc.
- Create ethical bribe for email address – free report, newsletter, private group, free teleconference, etc.
- Add opt-in box with ethical bribe – you want to collect email addresses
- Identify your unique selling proposition (USP)
- Join social media – LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram
- Get active on social media – post, engage, share and follow others
- Automate social media
- Share information on social media – 90% information / 10% marketing
- Promote, promote, promote – tell everyone about your business
- Invest in yourself – attend conferences, tele-training, etc.
- Gather testimonials and add them to your website
- Write, write, write – start a blog and a book
- Start or join a mastermind group
- Speak, speak, speak – radio, church groups, professional associations, chambers of commerce (get out there and share your business with anyone who will listen)
- Teach, teach, teach – tele-seminar, webinar, meetup groups, etc.
- Create a product – take the information/education/inspiration that you have within you and turn it into something tangibly marketable
- Get a mentor or a coach
While this is not an all-inclusive list, it will help get you moving and your business off the ground.
Please note that nowhere in there did I say things have to be perfect, nor did I say you need to spend a lot of money. Most of these activities can be done for little or no cost options. I don’t believe in spending money you don’t have, nor do I believe you should be plowing money into a business that simply won’t support itself. As your business grows you’ll be able to expand and invest more into your business.
When you’re ready to take a look at launching, expanding or up-leveling your business, give me a call at 562-618-0175 or 888-916-4569
copyright kimberly rinaldi