I recently spoke with someone who identified herself as an author. When I asked what she had written, she explained she had spent the last 19 years working on her “yet to be published” book. 19 years. I didn’t even know how to respond to that.
While I do have shoes older than that, for the life of me I couldn’t imagine investing that much time in a creative project that was still essentially incomplete. Even when raising children, you’re legally off the hook at 18 years.
I’ve said it before and I’ll say it again: you are an author the moment you’re published. A book, a blog, an article, a report – any of those are gonna work. All of them elevate you to the status of expert and thought leader in your field.
For those of you who have been struggling to get your book out, here are 10 simple steps to make it happen.
- Decide what you want to write about
- Choose your title and your subtitle
- By the domain name for the title and set up a website for the book
- Name your chapters
- Write headlines for each chapter
- Write bullet points for each headline
- Fill in content of bullet points – book is done
- Book cover design
I would like to address the last three items (edit, book cover design, publish). These are areas that are ultimately going to cost you money. If you’re lucky enough to get a book deal after shopping it out to publishers, these costs are absorbed in the process.
However, the reality is unless you’re a big name or a proven commodity, self-publishing or hybrid self-publishing is probably where you will end up. So keeping this in mind, do not scrimp on editing or book design. This is not the time to be cheap. This is not the time to call in a favor from your second cousin who happens to be an English teacher. Or your brother’s wife’s friend from art class. I can’t tell you how many decent books I’ve read they were absolutely ruined by poor editing or cover design. Your goal is to have a professional commercial product when you’re done. You want people to want to buy this.
Another area where many authors go wrong is in the belief the hard work is done when the book is written. The truth of the matter is 5 to 10% of the work is done when the book is written, the real work begins shortly after that. It’s called marketing and promoting. So let’s get that book published so you can start the real work.
If you need help getting that book launched or marketed give me a call at 562-618-0175, I can help!
Did you know? 96 pages – one of the more common publishing numbers for small books – turns out to be about 32 pages of typed print at 12-point font and 1 1/2 line spacing.